The fastest way to 
powerful product labels

The basic requirements for food labels are uniformly regulated across Europe by the EU Food Information Regulation (FIR). These include mandatory details such as the list of ingredients, allergens, nutrition table, country of origin, and best-before date. However, each EU country also applies additional national regulations – for example regarding language, recycling and packaging symbols, or specific origin labelling. The interpretation of marketing or health claims can also vary in strictness from one market to another. That’s why country-specific label verification is essential – especially for companies distributing products in multiple EU member states.

Yes, we work with a wide range of experts and are happy to support you in bringing your product to market.

In the EU, a QR code on food packaging is generally optional – with one important exception: wine and aromatised wine products. Since December 8, 2023, EU Regulation (EU) 2021/2117 requires that wine products include a list of ingredients and nutritional information. This information may be provided in digital form, e.g. via a QR code on the label. The QR code must link exclusively to the legally required information – advertising or tracking features are not permitted. For all other foods, a QR code is not mandatory but is legally permitted. It can be used, for example, to digitally provide voluntary information about origin, sustainability, or preparation – as long as all mandatory information still appears directly on the label.

Many manufacturers rely on common tools or translation software to translate their label content – but when it comes to food products, that’s not sufficient. Ingredients are subject to strict legal requirements, particularly regarding: Allergens Additives Quantity declarations Legally prescribed terminology Automated translation tools often fail to meet these standards, using prohibited terms, outdated technical language, or misleading phrasing. This can quickly lead to legal warnings, product recalls, or even sales bans in the target country.

Many food companies underestimate the consequences of incorrect labeling. Even minor deviations from legal requirements can lead to fines, legal warnings, sales bans, or product recalls. In addition, trust among consumers and retail partners can be severely damaged. IMERO helps companies avoid these risks.

Our AI is excellent at identifying potential label errors, significantly speeding up your labeling process and reducing costs. However, we currently recommend pairing AI with human experts for final review. Thanks to the AI's pre-check, this expert review is quicker and much more cost-effective.

Of course! Simply let us know your requirements, and we'll deliver a professional, compliant, multilingual label design tailored precisely to your needs.

After uploading your file, you'll receive immediate AI-generated results within one minute. If the AI check is positive, a human expert will provide a detailed final review within 48 hours.

Yes. IMERO checks whether the language used on the label complies with country-specific requirements. This includes phrasing, correct terminology, and translated content.

Today, our AI significantly reduces both time and costs involved in creating product labels. We anticipate that within the next 1-3 years, our AI will consistently surpass human accuracy in many tasks. However, AI still makes unique types of errors. That's why we use a "human-in-the-loop" approach, blending AI's speed and precision with human experts' nuanced judgment.

Absolutely! We offer specialized software designed specifically for translating food ingredient labels. Additionally, we partner with experts to provide high-quality translations tailored to your target languages.

No. All necessary final reviews after requested changes are included in your initial service—no extra charges.

Our AI is uniquely specialized for verifying product labels. We continuously train our AI with: Expert Knowledge: Each label reviewed by our human experts enhances the AI’s capabilities. Legal Resources: Comprehensive public laws and official legal texts. Government Data: Upcoming integration with training data from government authorities. This multifaceted approach enables our AI remains superior, accurate, and continuously improving.